In "The Influencer," 77 elite influencers compete in various challenges to showcase their skills and draw attention from viewers and sponsors. Throughout the show, they navigate alliances, rivalries, and unexpected twists as they strive to stay relevant and avoid elimination. The competition intensifies as they use social media platforms like YouTube, TikTok, and Instagram to strategically build their fan base and secure their spot in the spotlight. Viewers witness the drama, creativity, and strategic gameplay unfold as these influencers fight for the ultimate prize of social media dominance.