Red Balloon is a TV drama series that delves into the dark underbelly of human desire where the souls of people, irrespective of their financial status, are bought and sold. The show revolves around a group of characters living in a high-end luxury apartment complex called "Red Balloon."
The complex is home to wealthy individuals who have everything they could ever desire, yet they are still discontented and unhappy. They seek absolution through a mysterious organization called "The Red Balloon Society." This clandestine organization is said to fulfill people's unfulfilled desires, no matter how twisted they might be. However, in exchange for achieving their deepest desires, people have to give up their souls, which are sold in an auction to the highest bidder.
The show's main character, Seo Yi Do (played by Yoon Kyun Sang), is a celebrity fashion designer who appears to have achieved everything he could ever desire. However, he is unhappy and feels a void in his life. He becomes obsessed with the idea of joining the Red Balloon Society.
As the series progresses, Seo Yi Do's obsession with the society deepens, and he starts to unravel its secrets and dark past. He discovers that the society has a network of powerful and wealthy individuals who use it to achieve their deepest desires, no matter how depraved they may be.
The show deals with themes of desire, power, and morality, providing a twist on the traditional "selling your soul" narrative. It offers a unique and thought-provoking look at the lengths people are willing to go to achieve their goals and the consequences of their actions.
